Chameleonmobile. The new Lexus model was covered with LEDs

Chameleonmobile. The new Lexus model was covered with LEDs

Categories: Asia | Auto | Design and Architecture | Technology

Marketers from Lexus gave fire! As part of the campaign to promote the restyled Lexus IS 2017 sports sedan, they attached 41,999 programmable LEDs to the body. The hybrid of a car and a Christmas tree was codenamed LIT.

(6 photos in total)

Chameleonmobile. The new Lexus model was covered with LEDs

Source: Twistedsifter

Chameleonmobile. The new Lexus model was covered with LEDs

The LED skin works in three modes. Patterns and colors can change in response to the gestures of the driver, the music playing in the cabin or the built-in game console. The total power of the LEDs is 1209 watts, and if you put them in a string, it will stretch for half a mile.

Chameleonmobile. The new Lexus model was covered with LEDs

 

Chameleonmobile. The new Lexus model was covered with LEDs

 

Chameleonmobile. The new Lexus model was covered with LEDs

 

Chameleonmobile. The new Lexus model was covered with LEDs

Unfortunately, it is impossible to buy a Japanese lamp on wheels. This is a unique specimen created specifically for the filming of the video of the British singer Dua Lipa.

Keywords: Lexus | Marketing

Post News Article

Recent articles

5 facts from modern scholars, exposing myths about grey hair
5 facts from modern scholars, exposing myths about grey hair

It is believed that the appearance of gray hair — it is a sign of aging, the gradual extinction of the organism. Many ...

6 of the most striking images of Cleopatra on the screen
6 of the most striking images of Cleopatra on the screen

In November 69 BC, she was born Cleopatra, the last Queen of Egypt from the Macedonian dynasty of the Ptolemies. Cleopatra, perhaps ...

An explosion of vape and a flaming gyro scooter: what dangers are hidden by familiar electrical appliances and gadgets
An explosion of vape and a flaming gyro scooter: what dangers ...

Explosions of smartphone batteries and short circuits in sockets no longer become a sensation, but few people know that the danger ...

Related articles

"Bopec" and 20 other brilliant examples of pastry shops and fast food
"Bopec" and 20 other brilliant examples of pastry shops and ...

On that first of all buyers pay attention? That's right, on the appearance of the Windows! That is why it is so important to ...

Marketing level 80: the photographer spent 40 years in search of roadside establishments with unique design
Marketing level 80: the photographer spent 40 years in search ...

Photographer John margolies (John Margolies) for 40 years photographing roadside shops in the United States. After the 50s, when ...

35 most vile packaging designs we've ever seen
35 most vile packaging designs we've ever seen

Recently there was a post about the package-l'oeil, which manufacturers exactly save, or rather — are cashing in on buyers. ...