What's important is what's inside us

The great idea came from Shiyang He, a Shanghai-based designer who works for Ogilvy’s Beijing. He created a series of several provocative drawings as part of a social campaign aimed at awakening public consciousness in relation to pregnant women on public transport. The slogan of the campaign is "Make way for a pregnant woman, unless, of course, there is something more important inside you than a new life."

3 PHOTOS

1. Who would disagree with the statement that what matters is what's inside of us? And what could be more important than a new life? Eaten chicken for lunch, salad, or drunk beer? (Photo: Ogilvy's Beijing).

2. And although pregnancy is not a disease, every woman who has gone this way knows how, as the tummy grows, various problems begin to appear - legs swell and swell, back hurts, breathing hard, dizzy, etc., etc. (Photo: Ogilvy's Beijing).

3. Remember this when a pregnant woman is standing in front of you in the transport. Make way for her! (Photo: Ogilvy's Beijing).