What is isbing and why is this word so loved on Twitter

Recently, jokes on the topic of beating are often found on social networks. Usually they are accompanied by photographs of wooden houses, picturesque lawns, haystacks and classic rustic toilets. What is this new meme that is rapidly gaining popularity, and how did it appear?

Many people know that glamping is an active outdoor recreation with maximum comfort. A variety of such leisure, but only with a Russian village flavor, is now called "izbing". It all started with the project "The Manor of the Wild Master", which entrepreneurs implemented in the city of Ples, Ivanovo region.

It was the authors of this idea who first used the definition of "isbing hotel". The novelty of the Russian language was immediately picked up by Twitter users and began to actively develop the topic. Thanks to them, mushrooming, fishing, black banning, collective farming, sorting, barbecue, piving and vodking and other words with a foreign sound, but completely understandable to all, appeared.

The authors of the "Wild Barin's Manor" project themselves describe their hotel as a complex offering rental houses in a traditional rustic style, that is, izbing. Pleasure is not cheap. For a day of living in a wooden house, guests will have to pay from 24 to 29 thousand rubles.

Outside, the objects of izbing look unsightly. There are plenty of such houses in any Russian village or small town. But inside everything is very serious. The interiors of the houses are made in the style of expensive eco-hotels. It offers guests everything that may be needed for relaxation and solving everyday problems.

But users are of little interest in the service of the hotel complex in Plyos. They liked the term coined by its owners for advertising purposes. Jokes are jokes, but this word has already become the intellectual property of the authors. It is even patented in Rospatent. The isbing hotel has an official website that details the complex and gives a precise definition of the new term.