Men lovingly stroke their beer bellies in German advertising

We are used to seeing atmospheric photographs of pregnant women, glowing with joy and happiness and gently stroking their voluminous bellies. But a German advertisement for the Bergedorfer Bier brand turned everything upside down. In the campaign photos, women lost the prerogative of posing naked with big bellies - in the funny ads they were replaced by men in equally expressive poses in their underwear, gently stroking their beer bellies.

The idea belongs to the advertising agency Jung von Matt.

The idea belongs to the advertising agency Jung von Matt.

With the slogan “Brewed with Love,” these photographs of peacefully smiling beer lovers perfectly illustrate the boundless love of men for the glorious drink, from which they acquire a “beer” belly, strongly reminiscent of the belly of a pregnant woman.

Eh, I kind of wanted some beer...