In Britain, they will sell meat for those who are disgusted to touch it

How do you feel about having to touch raw meat during cooking? If you are one of the squeamish millennials who are sick of such a thought, then we have good news for you. The chain of British supermarkets Sainsbury's has introduced a new "contactless" packaging for chicken. Without getting his hands dirty and without contacting the contents in any way, the consumer can tear the pack and send the chicken straight to the frying pan.

Source: iNews

The new touch-free meat packaging from Sainsbury's is a well-known doy—pack - a plastic bag with a bottom that can stand vertically when filled.

Such packaging was invented by the French in the 60s, and since then it has become incredibly popular with consumers. Doy-packs sell a wide variety of goods — from detergents to food products. And now there's meat.

The British retailer decided to produce meat in doy-packs after numerous surveys showed that consumers under 35 years old are uncomfortable with any prospect of contact with raw products.

Young people in Britain mostly eat out, so the experience of cooking in their own kitchen is minimal. Perhaps that is why young people are very afraid to touch raw meat. One of the survey participants even said that before cooking chicken, she usually treats it with an antibacterial spray.

There are indeed a lot of microorganisms on the raw carcass of chicken, including campylobacter and salmonella, which can lead to severe food poisoning. When eating food contaminated with salmonella, symptoms such as diarrhea, fever, abdominal cramps, nausea and vomiting develop. Campylobacter also causes diarrhea, but it can put a person out of action for as long as 10 days and cause severe abdominal pain. Infection with campylobacter can also have long—term health consequences: muscle weakness, damage to the nervous system, arthritis and Guillain-Barre syndrome.

Studies have shown that 90% of people wash raw chicken before cooking. And very wrongly. The sink does not remove bacteria from the meat, but only sprays them around the room. After all, all you need to do in order not to get infected is just to heat—treat the chicken.