Architectural Museum. Shchuseva reveals the secrets of Moscow buildings

The purpose of the campaign is to tell about the amazing museum, the collections of which reflect the thousand-year history of the architectural heritage of Russia. The focus is on key historical buildings, the real symbols of the city - the main building of the Moscow State University. MV Lomonosov, St. Basil's Cathedral on Red Square and the building of the Bolshoi Theater.

This initiative demonstrates that behind the facade of each building lies a whole story, and our knowledge of it is just the tip of the iceberg. The project draws the attention of Muscovites and tourists to the history of Moscow, its architectural heritage, inviting them to visit the museum and get acquainted with the full history of city buildings.

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Source: adme

1. St. Basil's Cathedral

2. Bolshoi Theater

3. Moscow State University

Creative Group:

Agency: Saatchi&Saatchi Russia Creative director: Stuart Robinson Account group: Elena Khishchenko Creative: Yuri Polonsky, Anton Demakov Typography: Sergey Sidorov, Anastasia Vedernikova

Designer: Mark Ignatiev PR: Kristina Vorobyeva, Yana Brekotkina Producer: Ekaterina Pastukh Production: Carioca Studio MUAR: Irina Korobina, Anastasia Grigoryan

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