18 advertising campaigns that were recognized as the best in 2017

The online publication Digital Synopsis, dedicated to the art of advertising, selected the best printed posters that were especially memorable last year. From shocking social advertising to exquisite commercial posters — these are the works of agencies from around the world that show the highest class in the field of advertising and design.

Source: Digital Synopsis

1. Indian social advertising organization World for All and McCann Worldgroup. "There is always a place for a pet"

2. LEGO: "Build your future"

3. JBL headphones muffle extraneous noise

4. German newspaper Der Tagesspiegel

5. Penguin Audiobooks: "Your ear is a whole scene!"

6. Play-Doh Plasticine

In the world of Play-Doh to the question: "Is it possible to survive a head transplant?" they answer: "Yes."

7. Audi SUV: "Break out of the cage"

8. Caribe Coffee: "Don't sleep"

9. Social advertising Angel Bins, calling for the donation of shoes

10. Pedigree: "Long live the dog!"

11. Opel: "It doesn't matter how heavy the load is"

12. Visa travel insurance: "Vacation is almost a lottery"

13. Alfaguara Audiobooks

14. Environmental organization Global 2000: "Just save the ice"

15. Kinokuniya Bookstore: "Bedtime stories"

16. Newsweek Magazine: "Sometimes you have to wait a week"

17. The international Organization for the Protection of Human Rights Amnesty International: "You can turn everything off. They are not"

18. The Brazilian magazine Forbes has released an advertisement dedicated to gender pay differences. What fortunes would female billionaires have?

Marcia Zuckerberg — 21% less

Billy Gates — 21% less

Carla Slim — 17% less